Secrets of Advertising

5 Tricks Advertisers Use 

To Make You Buy Their Products

These tricks work because they speak directly to our psychology.

1. PEOPLE ARE DRAWN TO THE RIGHT HAND
2. ADVERTISER OFTEN PUT PRODUCT IN ACTORS' RIGHT HANDS
3. RESEARCHER SHOW PEOPLE ARE DRAWN TO THIS BECAUSE THEY ARE RIGHT HANDED THEMSELVES
4. COLORS IN ADD ARE VERY IMPORTANT
5. THEY ARE USE TO CONVEY PARTICULAR EMOTIONS
1. BLUE - TRUST
2. RED - EXCITEMENT
3. GREEN - FRESH
6. PLACEMENT OF WORDS AND IMAGES MATTERS
7. THE EYE IS DRAWN TO AD WHEN IMAGES ARE ON THE LEFT AND THE TEXT IS ON THE RIGHT
8. THE EYE IS DRAWN TO THE IMAGES WITH ROUNDED CORNERS
9. THIS IS ESPECIALLY TRUE WITH PRODUCT DESIGN FOUND IN ADS
10. THIS INCLUDE FONTS WITH ROUNDED CORNERS
11. SHARP CORNERS LEAD PEOPLE TO THINK ABOUT SHARP THINGS IN REAL LIFE THAT CAUSE PAIN
12. FACES IN ADS OFTEN FEATURE LARGE PUPILS, DESIGNER ENLARGE THEM IN PRINT ADS